In northwest Louisiana, if you turn on the TV, KTBS will probably welcome you with weather watches, local heroes, and breaking news. But there is another side to the station that you might not know about: KTBS Marketing Shreveport, which is full of creative energy and promotional work. Think of it as the engine room that the public can’t see but that powers a lot of local businesses.
So, how can they get companies from “just okay” to “the talk of the town”? First, KTBS Marketing stays near to the heart of Shreveport-Bossier. They were born and raised here, so they know what stories get people excited and what pictures stick in their minds. They don’t just send out the same proposals to every firm. Instead, they meet with each one—sometimes over coffee, sometimes in a conference room—to talk about the things that make each organization unique and what they want to achieve. Their TV roots are still important, even in a world that loves internet. There’s nothing better than a commercial that comes on right before the parish is about to eat.
Don’t be deceived; KTBS Marketing isn’t trapped in 1987. TV is their main business, but they could also be working on social media blitzes or focused web ads. Their employees shoot videos at dawn, record voice-overs by noon, and publish Facebook ads before going home. The workdays are never the same. That’s what makes it hard and beautiful. They might be standing in the pouring rain getting drone footage of your new sign on Youree Drive. Sometimes, though, it’s late-night editing and humble pie when something just doesn’t “pop.”
Local businesses like KTBS because it has a handshake mentality that everyone can agree on. People make deals in person, so communications don’t get lost in the ether for weeks. It feels like working together, like dragging a neighbor’s truck out of the mud. It’s hard to market because you have to be both creative and data-driven. People at KTBS know how to dance; they’ve been doing it for decades.
Let’s be honest: Shreveport can be a strange place to do business. Every weekend, there is a festival, and company owners and faithful watchers have strong ideas. KTBS knows what’s going on. They can change gears at the drop of a hat, like when a local festival requires a last-minute section or a restaurant’s breakfast menu needs a jazzy social clip. You’re almost there if you think of “organized chaos.”
A BTB owner told me that her phone rings every time her ad runs during halftime. A KTBS-led campaign with funny captions and drone pans over Cross Lake is responsible for another business’s digital increase. It’s the personal touch that matters most—someone from the area who laughs at the same jokes and cheers for the same parade floats. It’s important.
KTBS Marketing Shreveport is more than just an agency. Your neighbor knows everyone at the crawfish boil. What they really do? Combine old-fashioned skills, local flavor, and a lot of hard work. Who’s ready for the next photo session in the afternoon?
KTBS Digital Marketing
312 E Kings Hwy, Shreveport, LA 71104, United States
+13188615800
https://maps.app.goo.gl/FjBmQZHnzQ4D3noc6